Browse by Subject CUSTOMER VALUE
Showing results 1 to 3 of 3
| A model to investigate the influence of marketing-mix efforts and corporate image on brand equity in the IT software sector Kim, Ji-Hern; Hyun, Yong-Jin, INDUSTRIAL MARKETING MANAGEMENT, v.40, no.3, pp.424 - 438, 2011-04 |
| Exploring factors affecting the adoption of mobile office in business: an integration of TPB with perceived value Seol, Seyoung; Lee, Hwansoo; Zo, Hangjung, INTERNATIONAL JOURNAL OF MOBILE COMMUNICATIONS, v.14, no.1, pp.1 - 25, 2016-02 |
| User acceptance of media tablets: An empirical examination of perceived value Yu, Jieun; Lee, Hwansoo; Ha, Imsook; Zo, Hangjung, TELEMATICS AND INFORMATICS, v.34, no.4, pp.206 - 223, 2017-07 |
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