Browse by Subject INNOVATION DIFFUSION
Showing results 3 to 5 of 5
| Managing initial expectations when word-of-mouth matters Effects of product value and consumer heterogeneity Yi, Sangyoon; Ahn, Jae-Hyeon, EUROPEAN JOURNAL OF MARKETING, v.51, no.1, pp.123 - 156, 2017-01 |
| Managing initial expectations when word-of-mouth matters: Effects of product value and consumer heterogeneity Yi, Sangyoon; Ahn, Jae-Hyeon, EUROPEAN JOURNAL OF MARKETING, v.51, no.1, pp.123 - 156, 2017-01 |
| Reconsideration of the winner-take-all hypothesis: Complex networks and local bias Lee, Eocman; Lee, Jeho; Lee, Jongseok, MANAGEMENT SCIENCE, v.52, no.12, pp.1838 - 1848, 2006-12 |
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