Researcher Page

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Oh, Won-Seok (오원석)
교수, School of Management Engineering(경영공학부)
Research Area
Economic Value of IT, Artificial Intelligence, Social Media, Mobile App Consumption
Co-researchers
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    NO Title, Author(s) (Publication Title, Volume Issue, Page, Issue Date) Altmetrics
    1
    Article
    Seizing the Commuting Moment: Contextual Targeting Based on Mobile Transportation Apps

    Ghose, Anindya; Kwon, Hyeokkoo Eric; Lee, Dongwon; et al, INFORMATION SYSTEMS RESEARCH, v.30, no.1, pp.154 - 174, 2019-03

    2
    Article
    Attention Adjustment, Renewal, and Equilibrium Seeking in Online Search: An Eye-Tracking Approach

    Ahn, Jae-Hyeonresearcher; Bae, Yoon-Soo; Ju, Jaehyeon; et al, JOURNAL OF MANAGEMENT INFORMATION SYSTEMS, v.35, no.4, pp.1218 - 1250, 2018-12

    3
    Article
    ICT Challenges and Opportunities in Building a "Bright Society

    Oh, Wonseokresearcher; Acquisti, Alessandro; Sia, Choon Ling, JOURNAL OF THE ASSOCIATION FOR INFORMATION SYSTEMS, v.19, no.2, pp.58 - 62, 2018-03

    4
    Article
    Platform Structures, Homing Preferences, and Homophilous Propensities in Online Social Networks

    Kwon, Hyeokkoo Eric; Oh, Wonseokresearcher; Kim, Taekyung, JOURNAL OF MANAGEMENT INFORMATION SYSTEMS, v.34, no.3, pp.768 - 802, 2017-11

    5
    Article
    Excessive Dependence on Mobile Social Apps: A Rational Addiction Perspective

    Kwon, Hyeokkoo Eric; So, Hyunji; Han, Sang Pil; et al, INFORMATION SYSTEMS RESEARCH, v.27, no.4, pp.919 - 939, 2016-12

    6
    Article
    MOBILE APP ANALYTICS: A MULTIPLE DISCRETE-CONTINUOUS CHOICE FRAMEWORK

    Han, Sang Pil; Park, Sungho; Oh, Wonseokresearcher, MIS QUARTERLY, v.40, no.4, pp.983 - +, 2016-12

    7
    Article
    Influence Maximization Based on Minimum Redundancy Feature Selection in Pocket Switched Networks

    Oh, Won-Seokresearcher; 장기영; 이준엽; et al, 한국정보기술학회논문지, v.14, no.8, pp.63 - 71, 2016-08

    8
    Article
    Leader Influence on Sustained Participation in Online Collaborative Work Communities: A Simulation-Based Approach

    Oh, Won-Seokresearcher; Moon, Jae Yun; Hahn, Jungpil; et al, INFORMATION SYSTEMS RESEARCH, v.27, no.2, pp.383 - 402, 2016-06

    9
    Article
    DEAL-SEEKING VERSUS BRAND-SEEKING: SEARCH BEHAVIORS AND PURCHASE PROPENSITIES IN SPONSORED SEARCH PLATFORMS

    Im, Il; Jun, Jongkun; Oh, Wonseokresearcher; et al, MIS QUARTERLY, v.40, no.1, pp.187 - 203, 2016-03

    10
    Article
    Thumbs Up, Sales Up? The Contingent Effect of Facebook Likes on Sales Performance in Social Commerce

    Lee, Kyunghee; Lee, Byungtaeresearcher; Oh, Won-Seokresearcher, JOURNAL OF MANAGEMENT INFORMATION SYSTEMS, v.32, no.4, pp.109 - 143, 2015

    11
    Article
    Are All Fits Created Equal? A Nonlinear Perspective on Task-Technology Fit

    Yang, Hee-Dong; Kang, Sora; Oh, Wonseokresearcher; et al, JOURNAL OF THE ASSOCIATION FOR INFORMATION SYSTEMS, v.14, no.12, pp.694 - 721, 2013-12

    12
    Article
    Shipping Fees or Shipping Free? A Tale of Two Price Partitioning Strategies in Online Retailing

    Guemues, Mehmet; Li, Shanling; Oh, Wonseokresearcher; et al, PRODUCTION AND OPERATIONS MANAGEMENT, v.22, no.4, pp.758 - 776, 2013-07

    13
    Article
    A SOCIAL NETWORK-BASED INFERENCE MODEL FOR VALIDATING CUSTOMER PROFILE DATA

    Park, Sung-Hyuk; Huh, Soon-Youngresearcher; Oh, Won-Seokresearcher; et al, MIS QUARTERLY, v.36, no.4, pp.1217 - 1237, 2012-12

    14
    Article
    Using Real Options to Investigate the Market Value of Virtual World Businesses

    Yang, Sung-Byung; Lim, Jee-Hae; Oh, Wonseokresearcher; et al, INFORMATION SYSTEMS RESEARCH, v.23, no.3, pp.1011 - 1029, 2012-09

    15
    Article
    VALUE COCREATION AND WEALTH SPILLOVER IN OPEN INNOVATION ALLIANCES

    Han, Kunsoo; Oh, Wonseokresearcher; Im, Kun Shin; et al, MIS QUARTERLY, v.36, no.1, pp.291 - 315, 2012-03

    16
    Article
    AN ODYSSEY INTO VIRTUAL WORLDS: EXPLORING THE IMPACTS OF TECHNOLOGICAL AND SPATIAL ENVIRONMENTS ON INTENTION TO PURCHASE VIRTUAL PRODUCTS

    Animesh, Animesh; Pinsonneault, Alain; Yang, Sung-Byung; et al, MIS QUARTERLY, v.35, no.3, pp.789 - 810, 2011-09

    17
    Article
    Influence of Industry Characteristics on Information Technology Outsourcing

    Qu, Wen Guang; Pinsonneault, Alain; Oh, Wonseokresearcher, JOURNAL OF MANAGEMENT INFORMATION SYSTEMS, v.27, no.4, pp.99 - 127, 2011

    18
    Article
    A Network Perspective of Digital Competition in Online Advertising Industries: A Simulation-Based Approach

    Chang, RM; Oh, Wonseokresearcher; Pinsonneault, Alian; et al, INFORMATION SYSTEMS RESEARCH, v.21, pp.571 - 593, 2010-09

    19
    Article
    The strategic value of IT insourcing: An IT-enabled business process perspective

    Qu, Wen Guang; Oh, Wonseokresearcher; Pinsonneault, Alain, JOURNAL OF STRATEGIC INFORMATION SYSTEMS, v.19, no.2, pp.96 - 108, 2010-06

    20
    Article
    The defensive use of IT in a newly vulnerable market: The New York Stock Exchange, 1980-2007

    Lucas, Henry C., Jr.; Oh, Wonseokresearcher; Weber, Bruce W., JOURNAL OF STRATEGIC INFORMATION SYSTEMS, v.18, no.1, pp.3 - 15, 2009-03

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