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Kang, Moon Young (강문영)
조교수, School of Management Engineering(경영공학부)
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    NO Title, Author(s) (Publication Title, Volume Issue, Page, Issue Date) Altmetrics
    1
    Article
    The effect of celebrity endorsement on sustainable firm value: evidence from the Korean telecommunications industry

    Kang, Moon Youngresearcher; Choi, Yonglim; Choi, Jeonghye, INTERNATIONAL JOURNAL OF ADVERTISING, 2019-04

    2
    Article
    Weather sensitivity analysis on grocery shopping

    Moon, Sangkil; Kang, Moon Youngresearcher; Bae, Young Han; et al, INTERNATIONAL JOURNAL OF MARKET RESEARCH, v.60, no.4, pp.380 - 393, 2018-07

    3
    Article
    Co-creation Initiatives: Scale Development

    강문영researcher, 상품학연구, v.36, no.3, pp.81 - 85, 2018-06

    4
    Article
    Sustainable Corporate Social Media Marketing Based on Message Structural Features: Firm Size Plays a Significant Role as a Moderator

    Kang, Moon Youngresearcher; Park, Byunghoresearcher, SUSTAINABILITY, v.10, no.4, 2018-04

    5
    Article
    Assessing Venture Capital Industry Growth in Korea

    Chung, Hae Jinresearcher; Kang, Moon Youngresearcher, MANAGERIAL FINANCE, v.44, no.1, pp.74 - 85, 2018-01

    6
    Article
    한국 대학의 브랜드 구축 노력이 대학 기부금에 미치는 영향

    강문영researcher, 상업교육연구, v.32, no.3, pp.77 - 92, 2018

    7
    Article
    The Impact of “Word-of-Mouse” on Individual Choice Decisions

    강문영researcher, Journal of Marketing Thought, v.5, no.1, pp.1 - 8, 2018

    8
    Article
    A Hidden Markov Model of Dynamic Travel Destination Choice

    이찬희; 강문영researcher, Journal of Marketing Thought, v.3, no.4, pp.22 - 34, 2017-02

    9
    Article
    신제품 출시가 기업 가치에 미치는 효과에 관한 연구- 한국 시장에 대한 시사점 -

    강문영researcher; 배영한, 유통연구, v.22, no.1, pp.1 - 17, 2017-02

    10
    Article
    고객 만족도와 고객 충성도의 관계에서 공간 의존성과 공간 변화성에 대한 연구- 유통 산업에 대한 시사점 -

    배영한; 유승훈; 강문영researcher, 유통연구, v.21, no.4, pp.1 - 24, 2016-10

    11
    Article
    Economic Analysis of Charitable Donations

    Kang, Moon Youngresearcher; Park, Byunghoresearcher; Lee, Sanghak; et al, Journal of Marketing and Consumer Behaviour in Emerging Markets, v.2, no.4, pp.40 - 57, 2016-09

    12
    Article
    What Makes Consumers Overemphasize Monetary Gain? Purchase Decision with Initial Cost vs. Maintenance Cost

    Kang, Moon Youngresearcher, Journal of Multidisciplinary Research, v.8, no.3, pp.57 - 66, 2016-09

    13
    Article
    What Does Make the Diffusion of Luxury Brands Possible? Dynamic Model of Luxury Consumption

    Kang, Moon Youngresearcher; Bae, Young Han, Journal of Marketing Thought, v.3, no.2, pp.31 - 38, 2016-08

    14
    Article
    Cultural and Economic Impacts on Global Cultural Products: Evidence from US Movies

    Moon, Sangkil; Mishra, Arul; Mishra, Himanshu; et al, JOURNAL OF INTERNATIONAL MARKETING, v.24, no.3, pp.78 - 97, 2016

    15
    Article
    Exploring the Connection between Purchase and Donation

    강문영researcher, 마케팅관리연구, v.20, no.4, pp.93 - 108, 2015-10

    16
    Article
    Is Dissolution the End of Interorganizational Relationships? A Conceptual Framework for Relationship Dissolution and Renewal

    Kang, Moon Youngresearcher, Journal of Marketing Thought, v.2, no.2, pp.1 - 11, 2015-08

    17
    Article
    The Effect of Online External Reference Price on Perceived Price, Store Image, and Risk

    Kang, Moon Youngresearcher; Kwon, Jung, Journal of Business Inquiry, v.14, no.1, pp.41 - 58, 2015-02

    18
    Article
    Predicting Joint Choice Using Individual Data

    Aribarg, Anocha; Arora, Neeraj; Kang, Moon Youngresearcher, MARKETING SCIENCE, v.29, no.1, pp.139 - 157, 2010

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