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Kang, Moon Young (강문영) C-1818-2011

School of Management Engineering(경영공학부)
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신제품 출시가 기업 가치에 미치는 효과에 관한 연구- 한국 시장에 대한 시사점 -

강문영researcher; 배영한한국유통학회유통연구, v.22, no.1, pp.1 - 17, 2017-01


고객 만족도와 고객 충성도의 관계에서 공간 의존성과 공간 변화성에 대한 연구- 유통 산업에 대한 시사점 -

강문영researcher; 배영한; 유승훈한국유통학회유통연구, v.21, no.4, pp.1 - 24, 2016-10


What Makes Consumers Overemphasize Monetary Gain? Purchase Decision with Initial Cost vs. Maintenance Cost

Kang, Moon YoungresearcherJournal of Multidisciplinary ResearchJournal of Multidisciplinary Research, v.8, no.3, pp.57 - 66, 2016-09


Economic Analysis of Charitable Donations

Kang, Moon Youngresearcher; Park, Byungho; Lee, Sanghak; Kim, Jaehwan; Allenby, GregFaculty of Management University of WarsawJournal of Marketing and Consumer Behaviour in Emerging Markets, v.2, no.4, pp.40 - 57, 2016-09 View PDF (738kb)


What Does Make the Diffusion of Luxury Brands Possible? Dynamic Model of Luxury Consumption

Kang, Moon Youngresearcher; Bae, Young HanSS FoundationJournal of Marketing Thought, v.3, no.2, pp.31 - 38, 2016-08


Cultural and Economic Impacts on Global Cultural Products: Evidence from US Movies

Moon, Sangkil; Mishra, Arul; Mishra, Himanshu; Kang, Moon YoungresearcherAMER MARKETING ASSOCJOURNAL OF INTERNATIONAL MARKETING, v.24, no.3, pp.78 - 97, 2016


Exploring the Connection between Purchase and Donation

강문영researcher한국마케팅관리학회마케팅관리연구, v.20, no.4, pp.93 - 108, 2015-10


Is Dissolution the End of Interorganizational Relationships? A Conceptual Framework for Relationship Dissolution and Renewal

Kang, Moon YoungresearcherJournal of Marketing ThoughtJournal of Marketing Thought, v.2, no.2, pp.1 - 11, 2015-08


The Effect of Online External Reference Price on Perceived Price, Store Image, and Risk

Kang, Moon Youngresearcher; Kwon, JungJournal of Business InquiryJournal of Business Inquiry, v.14, no.1, pp.41 - 58, 2015-02


Predicting Joint Choice Using Individual Data

Aribarg, Anocha; Arora, Neeraj; Kang, Moon YoungresearcherINFORMSMARKETING SCIENCE, v.29, no.1, pp.139 - 157, 2010

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