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Park, Byungho (박병호) C-1699-2011

School of Management Engineering(경영공학부)
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Conceptualizing Audio Message Complexity as Available Processing Resources

Lang, Annie; Bailey, Rachel L.; Park, Byunghoresearcher; Gao, Ya; Lee, Seungjo; Potter, Robert F.SAGE PUBLICATIONS INCCOMMUNICATION RESEARCH, v.42, no.6, pp.759 - 778, 2015-08


The effect of repetition in Internet banner ads and the moderating role of animation

Lee, Joo-Won; Ahn, Jae-Hyeonresearcher; Park, ByunghoresearcherPERGAMON-ELSEVIER SCIENCE LTDCOMPUTERS IN HUMAN BEHAVIOR, v.46, pp.202 - 209, 2015-05


Testing the moderating role of need for cognition in smartphone adoption

Cho, Hichang; Park, ByunghoresearcherTAYLOR & FRANCIS LTDBEHAVIOUR & INFORMATION TECHNOLOGY, v.33, no.7, pp.704 - 715, 2014


공익광고 효과에 미치는 상호작용 영향:광고주 인지도, 광고 소구 및 수용자 관여도와 인지욕구 중심으로

권혜연; 박준영; 강현진; 강동우; 조현; 박병호researcher한국IT서비스학회한국IT서비스학회지, v.12, no.4, pp.235 - 253, 2013-12


When available resources become negative resources - The effects of cognitive overload on memory sensitivity and criterion bias

Park, Byunghoresearcher; Fox, Julia R.; Lang, AnnieSAGE PUBLICATIONS INCCOMMUNICATION RESEARCH, v.34, no.3, pp.277 - 296, 2007-06


Cognition and emotion in TV message processing: How valence, arousing content, structural complexity, and information density affect the availability of cognitive resources

Wilson, Brian D.; Lang, Annie; Wang, Zheng; Park, Byunghoresearcher; Sanders-jackson, Ashley N.LAWRENCE ERLBAUM ASSOC INC-TAYLOR FRANCISMEDIA PSYCHOLOGY, v.10, no.3, pp.317 - 338, 2007


The "I" of embedded reporting: An analysis of CNN coverage of the "Shock and Awe" campaign

Park, Byunghoresearcher; Fox, JRRoutledge JournalsJOURNAL OF BROADCASTING & ELECTRONIC MEDIA, v.50, no.1, pp.36 - 51, 2006


Parsing the resource pie: Using STRTs to measure attention to mediated messages

Lang, Annie; Shin, Mija; Bradley, Samuel D.; Chung, Yongkuk; Park, ByunghoresearcherLAWRENCE ERLBAUM ASSOC INC-TAYLOR FRANCISMEDIA PSYCHOLOGY, v.8, no.4, pp.369 - 394, 2006


PC-bang Brought a "big-bang": The Unique Aspect of the Korean Internet Industry

Gillespie T.; Park, ByunghoresearcherInformsINTERFACES, v.3, no.8, 2003

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