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Yoon, Yeosun (윤여선) C-1673-2011

Department
School of Management Engineering(경영공학부)
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1

The effect of self-concept clarity on discretionary spending tendency

Sarial-Abi, Gulen; Gurhan-Canli, Zeynep; Kumkale, Tarcan; Yoon, YeosunresearcherELSEVIER SCIENCE BVINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING, v.33, no.3, pp.612 - 623, 2016-09

2

The Moderating Role of Personal Need for Structure on the Evaluation of Incrementally New Products versus Really New Products

Kim, Jun San; Hahn, Minhiresearcher; Yoon, YeosunresearcherWILEY-BLACKWELLPSYCHOLOGY & MARKETING, v.32, no.2, pp.144 - 161, 2015-02

3

A Moderating Role of Personal Need for Structure on the Effects of Process versus Outcome Simulations on the Evaluation of Really New Products

김준산; 한민희researcher; 윤여선researcher한국마케팅학회아시아마케팅저널, v.14, no.4, pp.77 - 94, 2013-01

4

Effect of Regulatory Focus on Selective Information Processing

Yoon, Yeosunresearcher; Sarial-Abi, Gulen; Gurhan-Canli, ZeynepUNIV CHICAGO PRESSJOURNAL OF CONSUMER RESEARCH, v.39, no.1, pp.93 - 110, 2012-06 View PDF (479kb)

5

Aligning benefits with payments: A test of the pattern alignment hypothesis

Auh, Seigyoung; Shih, Eric; Yoon, YeosunresearcherELSEVIER SCIENCE INCJOURNAL OF CONSUMER PSYCHOLOGY, v.18, no.4, pp.292 - 303, 2008

6

The effect of corporate social responsibility (CSR) activities on companies with bad reputations

Yoon, Yeosunresearcher; Guerhan-Canli, Zeynep; Schwarz, NorbertLAWRENCE ERLBAUM ASSOC INCJOURNAL OF CONSUMER PSYCHOLOGY, v.16, no.4, pp.377 - 390, 2006

7

Drawing inferences about others on the basis of corporate associations

Yoon, Yeosunresearcher; Gurhan-Canli, Z; Bozok, BSAGE PUBLICATIONS INCJOURNAL OF THE ACADEMY OF MARKETING SCIENCE, v.34, no.2, pp.167 - 173, 2006

8

The effects of corporate social responsibility (CSR) on Product Quality Evaluations

Yoon, Yeosunresearcher; Gürhan-Canli, Z.Association for Consumer ResearchADVANCES IN CONSUMER RESEARCH, v.31, pp.0 - 0, 2004-05

9

Cross-cultural differences in brand extension evaluations: The effect of holistic and analytical processing

Yoon, Yeosunresearcher; Gurhan-Canli, ZASSOC CONSUMER RESEARCHADVANCES IN CONSUMER RESEARCH, VOLUME XXXI BOOK SERIES: ADVANCES IN CONSUMER RESEARCH, v.31, pp.224 - 224, 2004

10

The Effects of Partnering with Good Cause on Corporate and Organization Image

Yoon, Yeosunresearcher; Zeynep Guhan-CanliAssociation for Consumer ResearchADVANCES IN CONSUMER RESEARCH, v.30, no.1, pp.322 - 324, 2003

11

Customization and personalization: The differential Effects of Control on Product Evaluations and Process Satisfaction

Yoon, YeosunresearcherAssociation for Consumer ResearchADVANCES IN CONSUMER RESEARCH, v.29, no.0, pp.0 - 0, 2002-05

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