Why would online garners share their innovation-conducive knowledge in the online game user community? Integrating individual motivations and social capital perspectives

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The user community has been an important external source of a firm's product or service innovation. Users' innovation-conducive knowledge sharing enables the community to work as a vital source of innovation. But, traditional economic theories of innovation seem to provide few explanations about why such knowledge sharing takes place for free in the user community. Therefore, this study investigates what drives community users to freely share their innovation-conducive knowledge, using the theory of planned behavior. Based on an empirical analysis of the data from 1244 members of a South Korean online game user community, it reveals that intrinsic motivation, shared goals, and social trust are salient factors in promoting users' innovation-conducive knowledge sharing. Extrinsic motivation and social tie, however, were found to affect such sharing adversely, contingent upon whether a user is an innovator or a non-innovator. The study illustrates how social capital, in addition to individual motivations, forms and influences users' innovation-conducive knowledge sharing in the online gaming context. (C) 2010 Elsevier Ltd. All rights reserved.
Publisher
Pergamon-Elsevier Science Ltd
Issue Date
2011-03
Language
English
Article Type
Article
Keywords

OPEN-SOURCE SOFTWARE; VIRTUAL COMMUNITIES; INFORMATION-TECHNOLOGY; PLANNED BEHAVIOR; SELF-EFFICACY; NETWORKS; CREATION; TRUST; ACCEPTANCE; ASSISTANCE

Citation

COMPUTERS IN HUMAN BEHAVIOR, v.27, no.2, pp.956 - 970

ISSN
0747-5632
URI
http://hdl.handle.net/10203/95508
Appears in Collection
MT-Journal Papers(저널논문)
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