Target advertisement service using TV viewers profile inference

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Due to the limitation of broadcasting service, in general, TV programs with commercial advertisements are scheduled to be broadcasted by demographics. The uniformly provided commercial can not draw many TV viewers' interest, which is not correspondent to the goal of the commercial. In order to solve the problem, a novel target advertisement technique is proposed in this paper. The target advertisement is a personalized advertisement according to TV viewers' profile such as their age, gender, occupation, etc. However, viewers are usually reluctant to inform their profile to the TV program provider or the advertisement company because their information can be used on some bad purpose by unknown people. Our target advertisement technique estimates a viewer's profile using Normalized Distance Sum and Inner product method. In the experiment, our method is evaluated for estimating the TV viewers' profile using TV usage history provided by AC Neilson Korea.
Publisher
SPRINGER-VERLAG BERLIN
Issue Date
2005
Language
English
Article Type
Article; Proceedings Paper
Citation

ADVANCES IN MULTIMEDIA INFORMATION PROCESSING - PCM 2005, PT 1 BOOK SERIES: LECTURE NOTES IN COMPUTER SCIENCE, v.3767, pp.202 - 211

ISSN
0302-9743
URI
http://hdl.handle.net/10203/92253
Appears in Collection
EE-Journal Papers(저널논문)
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