When more bidders count less: item characteristics and sellers revenue in online auctions

Cited 0 time in webofscience Cited 0 time in scopus
  • Hit : 343
  • Download : 0
Recently, practicals such as computers and clothes account for a substantial amount of the total volume in online auction marketplaces. However, as bidders for practicals may easily find the same goods elsewhere, it is likely that they bid less aggressively than bidders for rare items such as collectibles. We present a model that explicitly incorporates the probability of finding identical goods elsewhere. Using the model and relevant actual auction data, we show that when this probability is close either to zero or to one, an increasing number of bidders does not improve revenue as much as when it is in the middle range. We also comment on strategic implications for online auction sellers and for competing online auction marketplaces.
Publisher
INDER SCIENCE PUBLISHERS
Issue Date
2008-01
Language
English
Citation

INTERNATIONAL JOURNAL OF ELECTRONIC BUSINESS, v.6, no.5, pp.498 - 515

ISSN
1470-6067
URI
http://hdl.handle.net/10203/92084
Appears in Collection
MT-Journal Papers(저널논문)
Files in This Item
There are no files associated with this item.

qr_code

  • mendeley

    citeulike


rss_1.0 rss_2.0 atom_1.0