Browse "MG-Journal Papers(저널논문)" by Author Jeong, Jaeseung

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The heterogeneous effect of WOM on product sales: why the effect of WOM valence is mixed?

Yang, Joonhyuk; Kim, Wonjoonresearcher; NAVEEN, AMBLEE; Jeong, Jaeseungresearcher, EUROPEAN JOURNAL OF MARKETING, v.46, no.11-12, pp.1523 - 1538, 2012-04

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