Differential Game Approach to Competitive Advertising Model

This paper presents an adaptive algorithm to generate a near-optimal closed-loop solution for a non-zero sum differential game by periodically updating the solutions of the two-point boundary-value problem. Applications to competitive advertising problem show that the adaptive algorithm can be used as an efficient tool to solve the differential game problem in which one player may take advantage of the others non-optimal play.
Publisher
대한산업공학회
Issue Date
1986-06
Language
ENG
Citation

대한산업공학회지, v.12, no.1, pp.95 - 105

ISSN
1225-0988
URI
http://hdl.handle.net/10203/62557
Appears in Collection
NE-Journal Papers(저널논문)
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