Factors influencing users' participation in video user-created content(UCC) = 사용자의 동영상UCC(사용자 제작 콘텐츠) 참여에 영향을 미치는 요인 연구

Due to popularization of camcorder built-in digital gadget and internet use, Video user-created contents have become widely available in internet lately. However, considering the UCC services that are only successful when user``s actual participation (contributions) is widely activated, how effective UCC service should be designed to encourage the participation of user is the main issue in such UCC service. This study proposes an integrated theoretical framework for user``s participation behavior on web-based Video UCC service. Construct from well known TAM model (Technology Acceptance Model) and Motivation theory are tested in an integrated theoretical framework of Video UCC users`` participatory behavior. The results of the statistical analysis (using AMOS 4.0) indicate that all the simultaneous direct links postulated between Intrinsic Motivation, Extrinsic Motivation, Perceived Ease of Participation, Perceived Trust and Intention to Participation are all significant in this study. Although, users in the video UCC service considered as both a contents viewer and a creator, this study focused on the user from a creator (participator) side.
Advisors
Kim, Seong-Cheolresearcher김성철researcher
Publisher
한국정보통신대학교
Issue Date
2006
Identifier
392724/225023 / 020044619
Language
eng
Description

학위논문(석사) - 한국정보통신대학교 : 2006.8, [ 52 p. ]

Keywords

user created content; TAM; Multimedia service; Video UCC; user participation; 사용자 참여; 사용자 제작 콘텐츠; 기술수용모델; 멀티미디어 서비스; 동영상 UCC

URI
http://hdl.handle.net/10203/54470
Link
http://library.kaist.ac.kr/search/detail/view.do?bibCtrlNo=392724&flag=t
Appears in Collection
School of Management-Theses_Master(경영학부 석사논문)
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