지각 품질이 구매 평가 기준에 미치는 영향 : color TV에 대한 한국과 영국 소비자 비교분석 = Effects of the perceived quality of brands on consumers' evaluative criteria : a comparative study of Korean and English consumers for color television sets color TV에 대한 한국과 영국 소비자 비교분석

Advisors
한민희researcher김지수researcherHahn, Min-HiresearcherKim, Ji-Sooresearcher
Publisher
한국과학기술원
Issue Date
1999
Identifier
151238/325007 / 000973395
Language
kor
Description

학위논문(석사) - 한국과학기술원 : 테크노경영대학원, 1999.2, [ [vi], 81 p. ]

Keywords

구매 평가 기준; 제품속성; Perceived quality; Evaluative criteria; Product attributes; 지각품질; Product features

URI
http://hdl.handle.net/10203/54131
Link
http://library.kaist.ac.kr/search/detail/view.do?bibCtrlNo=151238&flag=t
Appears in Collection
KGSM-Theses_Master(석사논문)
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