산업재 시장에서의 통합된 마케팅 DB를 이용한 효과적인 고객과의 관계 관리 : 건설기계 산업을 중심으로Effective customer relationship management through an integrated marketing DB in industrial market : applying to the construction machinery industry

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dc.contributor.advisor김영걸-
dc.contributor.advisorKim, Young-Gul-
dc.contributor.author이익동-
dc.contributor.authorLee, Ik-Dong-
dc.date.accessioned2011-12-27T04:44:48Z-
dc.date.available2011-12-27T04:44:48Z-
dc.date.issued1998-
dc.identifier.urihttp://library.kaist.ac.kr/search/detail/view.do?bibCtrlNo=135434&flag=dissertation-
dc.identifier.urihttp://hdl.handle.net/10203/54039-
dc.description학위논문(석사) - 한국과학기술원 : 테크노경영대학원, 1998.2, [ viii, 87 p. ]-
dc.languagekor-
dc.publisher한국과학기술원-
dc.subject고객 충성도-
dc.subject고객에 대한 가치-
dc.subject데이타베이스 마케팅-
dc.subject산업재 시장-
dc.subject고객과의 관계 관리-
dc.subjectCustomer relationship management-
dc.subjectCustomer loyalty-
dc.subjectCustomer value-
dc.subjectDB marketing-
dc.subjectIndustrial market-
dc.title산업재 시장에서의 통합된 마케팅 DB를 이용한 효과적인 고객과의 관계 관리-
dc.title.alternativeEffective customer relationship management through an integrated marketing DB in industrial market : applying to the construction machinery industry-
dc.typeThesis(Master)-
dc.identifier.CNRN135434/325007-
dc.description.department한국과학기술원 : 테크노경영대학원, -
dc.identifier.uid000963473-
dc.contributor.localauthor김영걸-
dc.contributor.localauthorKim, Young-Gul-
dc.title.subtitle건설기계 산업을 중심으로-
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KGSM-Theses_Master(석사논문)
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