中國에서의 新商品 마케팅 成敗要因 : 國內企業의 中國市場 進入觀点에서Success and failure factors of marketing for Korean firms entering consumer electronic in China

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Advisors
한민희researcherHahn, Min-Hiresearcher
Description
한국과학기술원 : 테크노경영대학원,
Publisher
한국과학기술원
Issue Date
1997
Identifier
115713/325007 / 000953650
Language
kor
Description

학위논문(석사) - 한국과학기술원 : 테크노경영대학원, 1997.2, [ vi, 87 p. ]

Keywords

Marketing; Consumer electronic; Success and failure factors; China market; 중국시장; 마케팅; 가전제품; 성패요인

URI
http://hdl.handle.net/10203/53886
Link
http://library.kaist.ac.kr/search/detail/view.do?bibCtrlNo=115713&flag=dissertation
Appears in Collection
KGSM-Theses_Master(석사논문)
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