건설기계 기업의 세분시장별 통합적 마케팅 커뮤니케이션 전략 연구A study of integrated marketing communication strategies for construction equipment firms
- Advisors
- 한민희researcher; Hahn, Min-Hiresearcher
- Description
- 한국과학기술원 : 테크노경영대학원,
- Publisher
- 한국과학기술원
- Issue Date
- 1997
- Identifier
- 113290/325007 / 000953137
- Language
- kor
- Description
학위논문(석사) - 한국과학기술원 : 테크노경영대학원, 1997.2, [ v, 101 p. ]
- Keywords
건설기계; 마케팅 커뮤니케이션; 산업재 마케팅; 마케팅; 판매촉진; Advertising; Construction equipment; Marketing communication; Marketing
- Appears in Collection
- KGSM-Theses_Master(석사논문)
- Files in This Item
- There are no files associated with this item.
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