CRM과 eCRM의 고객접점채널 통합모형에 대한 연구 : 국내 신용카드사 사례를 중심으로A study on the integration model for customer contact channel between CRM and eCRM
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | 김성희 | - |
| dc.contributor.advisor | Kim, Soung-Hie | - |
| dc.contributor.author | 김종우 | - |
| dc.contributor.author | Kim, Jong-Woo | - |
| dc.date.accessioned | 2011-12-27T04:39:35Z | - |
| dc.date.available | 2011-12-27T04:39:35Z | - |
| dc.date.issued | 2002 | - |
| dc.identifier.uri | http://library.kaist.ac.kr/search/detail/view.do?bibCtrlNo=173804&flag=dissertation | - |
| dc.identifier.uri | http://hdl.handle.net/10203/53729 | - |
| dc.description | 학위논문(석사) - 한국과학기술원 : 경영정보전공, 2002.2, [ v, 62 p. ] | - |
| dc.language | kor | - |
| dc.publisher | 한국과학기술원 | - |
| dc.subject | 통합모형 | - |
| dc.subject | 고객접점채널 | - |
| dc.subject | 고객관계관리 | - |
| dc.subject | Customer contact channel | - |
| dc.subject | eCRM | - |
| dc.subject | CRM | - |
| dc.title | CRM과 eCRM의 고객접점채널 통합모형에 대한 연구 | - |
| dc.title.alternative | A study on the integration model for customer contact channel between CRM and eCRM | - |
| dc.type | Thesis(Master) | - |
| dc.identifier.CNRN | 173804/325007 | - |
| dc.description.department | 한국과학기술원 : 경영정보전공, | - |
| dc.identifier.uid | 020003646 | - |
| dc.contributor.localauthor | 김성희 | - |
| dc.contributor.localauthor | Kim, Soung-Hie | - |
| dc.title.subtitle | 국내 신용카드사 사례를 중심으로 | - |
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- KGSM-Theses_Master(석사논문)
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