CRM과 eCRM의 고객접점채널 통합모형에 대한 연구 : 국내 신용카드사 사례를 중심으로A study on the integration model for customer contact channel between CRM and eCRM
- Advisors
- 김성희researcher; Kim, Soung-Hieresearcher
- Description
- 한국과학기술원 : 경영정보전공,
- Publisher
- 한국과학기술원
- Issue Date
- 2002
- Identifier
- 173804/325007 / 020003646
- Language
- kor
- Description
학위논문(석사) - 한국과학기술원 : 경영정보전공, 2002.2, [ v, 62 p. ]
- Keywords
통합모형; 고객접점채널; 고객관계관리; Customer contact channel; eCRM; CRM
- Appears in Collection
- KGSM-Theses_Master(석사논문)
- Files in This Item
- There are no files associated with this item.
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