e-coupon도입으로 인한 couponing behavior의 변화에 대한 연구A study on the change of couponing behavior with the emergence of e-coupon
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | 한민희 | - |
| dc.contributor.advisor | Hahn, Min-Hi | - |
| dc.contributor.author | 강현모 | - |
| dc.contributor.author | Kang, Hyun-Mo | - |
| dc.date.accessioned | 2011-12-27T04:39:26Z | - |
| dc.date.available | 2011-12-27T04:39:26Z | - |
| dc.date.issued | 2002 | - |
| dc.identifier.uri | http://library.kaist.ac.kr/search/detail/view.do?bibCtrlNo=173795&flag=dissertation | - |
| dc.identifier.uri | http://hdl.handle.net/10203/53720 | - |
| dc.description | 학위논문(석사) - 한국과학기술원 : 경영공학전공, 2002.2, [ [vi], 84, [7] p. ] | - |
| dc.language | kor | - |
| dc.publisher | 한국과학기술원 | - |
| dc.subject | 합리적 행동 이론 | - |
| dc.subject | 쿠폰 사용 행동 | - |
| dc.subject | 인터넷 | - |
| dc.subject | e-쿠폰 | - |
| dc.subject | 계획적 행동이론 | - |
| dc.subject | Theory of reasoned action | - |
| dc.subject | Theory of reasoned action | - |
| dc.subject | couponing behavior | - |
| dc.subject | Internet | - |
| dc.subject | e-Coupon | - |
| dc.title | e-coupon도입으로 인한 couponing behavior의 변화에 대한 연구 | - |
| dc.title.alternative | A study on the change of couponing behavior with the emergence of e-coupon | - |
| dc.type | Thesis(Master) | - |
| dc.identifier.CNRN | 173795/325007 | - |
| dc.description.department | 한국과학기술원 : 경영공학전공, | - |
| dc.identifier.uid | 020003019 | - |
| dc.contributor.localauthor | 한민희 | - |
| dc.contributor.localauthor | Hahn, Min-Hi | - |
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