e-coupon도입으로 인한 couponing behavior의 변화에 대한 연구 = A study on the change of couponing behavior with the emergence of e-coupon

Advisors
한민희researcherHahn, Min-Hiresearcher
Publisher
한국과학기술원
Issue Date
2002
Identifier
173795/325007 / 020003019
Language
kor
Description

학위논문(석사) - 한국과학기술원 : 경영공학전공, 2002.2, [ [vi], 84, [7] p. ]

Keywords

합리적 행동 이론; 쿠폰 사용 행동; 인터넷; e-쿠폰; 계획적 행동이론; Theory of reasoned action; Theory of reasoned action; couponing behavior; Internet; e-Coupon

URI
http://hdl.handle.net/10203/53720
Link
http://library.kaist.ac.kr/search/detail/view.do?bibCtrlNo=173795&flag=t
Appears in Collection
KGSM-Theses_Master(석사논문)
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