e-coupon도입으로 인한 couponing behavior의 변화에 대한 연구A study on the change of couponing behavior with the emergence of e-coupon
- Advisors
- 한민희researcher; Hahn, Min-Hiresearcher
- Description
- 한국과학기술원 : 경영공학전공,
- Publisher
- 한국과학기술원
- Issue Date
- 2002
- Identifier
- 173795/325007 / 020003019
- Language
- kor
- Description
학위논문(석사) - 한국과학기술원 : 경영공학전공, 2002.2, [ [vi], 84, [7] p. ]
- Keywords
합리적 행동 이론; 쿠폰 사용 행동; 인터넷; e-쿠폰; 계획적 행동이론; Theory of reasoned action; Theory of reasoned action; couponing behavior; Internet; e-Coupon
- Appears in Collection
- KGSM-Theses_Master(석사논문)
- Files in This Item
- There are no files associated with this item.
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