판매촉진 유형과 소비자 및 제품 유형간 일치성이 제품 선택에 미치는 영향 = The effect of congruency among the types of sales promotion, consumer and product on brand choice

Advisors
한민희researcherHahn, Min-Hiresearcher
Publisher
한국과학기술원
Issue Date
2002
Identifier
173785/325007 / 020003216
Language
kor
Description

학위논문(석사) - 한국과학기술원 : 경영공학전공, 2002.2, [ [v], 58 p. ]

Keywords

일치성; 소비자; 제품 유형; 판매촉진 유형; 제품 선택; brand choice; congruency; consumer; product; Saels Promotion

URI
http://hdl.handle.net/10203/53710
Link
http://library.kaist.ac.kr/search/detail/view.do?bibCtrlNo=173785&flag=t
Appears in Collection
KGSM-Theses_Master(석사논문)
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