How Do Negative Online Consumer Reviews Influence Consumer Product Attitude Depending on Involvement?
- Issue Date
- 2006
- Language
- KOR
- Citation
The Korea Society of Management Information Systems, v.2006, pp.627 - 632
- Appears in Collection
- KGSF-Conference Papers(학술회의논문)
- Files in This Item
- 2006-064.pdf(913.01 kB)Download
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.