Online 채널과 offline 채널이 시장에서 함께 경쟁할 때의 최적 전략Optimal strategies when online and offline channels compete in the market
- Advisors
- 김상용researcher; Kim, Sang-Yongresearcher
- Description
- 한국과학기술원 : 경영공학전공,
- Publisher
- 한국과학기술원
- Issue Date
- 2001
- Identifier
- 165926/325007 / 000993550
- Language
- kor
- Description
학위논문(석사) - 한국과학기술원 : 경영공학전공, 2001.2, [ viii, 55 p ]
- Keywords
인터넷 마케팅; 마케팅; 유통 전략; 인터넷 유통; Online Channel; Internet Marketing; Marketing; Marketing Channel Decision
- Appears in Collection
- KGSM-Theses_Master(석사논문)
- Files in This Item
- There are no files associated with this item.
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