Online 채널과 offline 채널이 시장에서 함께 경쟁할 때의 최적 전략 = Optimal strategies when online and offline channels compete in the market

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Advisors
김상용researcherKim, Sang-Yongresearcher
Description
한국과학기술원 : 경영공학전공,
Publisher
한국과학기술원
Issue Date
2001
Identifier
165926/325007 / 000993550
Language
kor
Description

학위논문(석사) - 한국과학기술원 : 경영공학전공, 2001.2, [ viii, 55 p ]

Keywords

인터넷 마케팅; 마케팅; 유통 전략; 인터넷 유통; Online Channel; Internet Marketing; Marketing; Marketing Channel Decision

URI
http://hdl.handle.net/10203/53141
Link
http://library.kaist.ac.kr/search/detail/view.do?bibCtrlNo=165926&flag=dissertation
Appears in Collection
KGSM-Theses_Master(석사논문)
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