온라인 소비자행동과 인터넷상점의 초기신뢰 구축 전략 : 패션 상품 중심으로Online consumer behavior & initial trust building strategy of an internet store : focused on an online fashion goods retailer
- Advisors
- 이병태researcher; Lee, Byung-Taeresearcher
- Description
- 한국과학기술원 : 테크노경영전공,
- Publisher
- 한국과학기술원
- Issue Date
- 2003
- Identifier
- 181454/325007 / 020013735
- Language
- kor
- Description
학위논문(석사) - 한국과학기술원 : 테크노경영전공, 2003.2, [ vii, 82 p. ]
- Keywords
쇼핑몰; 패션 상품; 소비자마케팅; 온라인 패션 소매상; 온라인 소비자행동; 초기신뢰; 전자상거래; 인터넷 상점; shopping mall; B2C; online fashion retailer; online retail marketing strategy; initial trust; online consumer behavior; electronic commerce
- Appears in Collection
- KGSM-Theses_Master(석사논문)
- Files in This Item
- There are no files associated with this item.
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