DC Field | Value | Language |
---|---|---|
dc.contributor.author | Cho, Yoon Ho | ko |
dc.contributor.author | Kim, Jae Kyeong | ko |
dc.contributor.author | Kim, Soung Hie | ko |
dc.date.accessioned | 2008-05-21T09:16:19Z | - |
dc.date.available | 2008-05-21T09:16:19Z | - |
dc.date.created | 2012-02-06 | - |
dc.date.created | 2012-02-06 | - |
dc.date.issued | 2002-10 | - |
dc.identifier.citation | EXPERT SYSTEMS WITH APPLICATIONS, v.23, no.3, pp.329 - 342 | - |
dc.identifier.issn | 0957-4174 | - |
dc.identifier.uri | http://hdl.handle.net/10203/4639 | - |
dc.description.abstract | A personalized product recommendation is an enabling mechanism to overcome information overload occurred when shopping in an Internet marketplace. Collaborative filtering has been known to be one of the most successful recommendation methods, but its application to e-commerce has exposed well-known limitations such as sparsity and scalability, which would lead to poor recommendations. This paper suggests a personalized recommendation methodology by which we are able to get further effectiveness and quality of recommendations when applied to an Internet shopping mall. The suggested methodology is based on a variety of data mining techniques such as web usage mining, decision tree induction, association rule mining and the product taxonomy. For the evaluation of the methodology, we implement a recommender system using intelligent agent and data warehousing technologies. (C) 2002 Elsevier Science Ltd. All rights reserved. | - |
dc.language | English | - |
dc.language.iso | en_US | en |
dc.publisher | PERGAMON-ELSEVIER SCIENCE LTD | - |
dc.title | A personalized recommender system based on web usage mining and decision tree induction | - |
dc.type | Article | - |
dc.identifier.wosid | 000178264000015 | - |
dc.identifier.scopusid | 2-s2.0-0036776464 | - |
dc.type.rims | ART | - |
dc.citation.volume | 23 | - |
dc.citation.issue | 3 | - |
dc.citation.beginningpage | 329 | - |
dc.citation.endingpage | 342 | - |
dc.citation.publicationname | EXPERT SYSTEMS WITH APPLICATIONS | - |
dc.embargo.liftdate | 9999-12-31 | - |
dc.embargo.terms | 9999-12-31 | - |
dc.contributor.localauthor | Kim, Soung Hie | - |
dc.contributor.nonIdAuthor | Cho, Yoon Ho | - |
dc.contributor.nonIdAuthor | Kim, Jae Kyeong | - |
dc.type.journalArticle | Article | - |
dc.subject.keywordAuthor | product recommendation | - |
dc.subject.keywordAuthor | personalization | - |
dc.subject.keywordAuthor | web usage mining | - |
dc.subject.keywordAuthor | decision tree induction | - |
dc.subject.keywordAuthor | Internet shopping mall | - |
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