Direct estimation of Batsell and Polkings model

Batsell and Polking (1985) developed one of the important choice models that address the problem of independence from irrelevant alternatives. In this note, we propose an estimation method that directly estimates Batsell and Polking's model. Compared to the indirect estimation method suggested by Batsell and Polking, the direct method is simpler, making the BP model more accessible to potential users.
Publisher
INST OPERATIONS RESEARCH MANAGEMENT SCIENCES
Issue Date
1998
Language
ENG
Keywords

PARAMETER

Citation

MARKETING SCIENCE, v.17, no.2, pp.170 - 178

ISSN
0732-2399
DOI
10.1287/mksc.17.2.170
URI
http://hdl.handle.net/10203/4600
Appears in Collection
KGSM-Journal Papers(저널논문)
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