DSpace at KOASAS: Optimal advertising stock model : control-theoretic study and empirical analysis

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College of Business(경영대학)School of Business and Technology Management(기술경영학부)MG-Theses_Master(석사논문)

Optimal advertising stock model : control-theoretic study and empirical analysis最適廣告費決定模型 : 制御理論을 이용한 實證的硏究

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Heo, Soon-Young / 허순영

Advisors: Park, Sung-Joo researcher; 박성주 researcher

Description: 한국과학기술원 : 경영과학과,

Publisher: 한국과학기술원

Issue Date: 1983

Identifier: 63904/325007 / 000811306

Language: eng

Description: 학위논문(석사) - 한국과학기술원 : 경영과학과, 1983.2, [ [iv], 50, [3] p. ]

URI: http://hdl.handle.net/10203/44638

Link: http://library.kaist.ac.kr/search/detail/view.do?bibCtrlNo=63904&flag=dissertation

Appears in Collection: MG-Theses_Master(석사논문)

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Optimal advertising stock model : control-theoretic study and empirical analysis最適 廣告費 決定 模型 : 制御理論을 이용한 實證的 硏究

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Optimal advertising stock model : control-theoretic study and empirical analysis最適廣告費決定模型 : 制御理論을 이용한 實證的硏究