DC Field | Value | Language |
---|---|---|
dc.contributor.advisor | 한민희 | - |
dc.contributor.advisor | Hahn, Min-Hi | - |
dc.contributor.author | 김익태 | - |
dc.contributor.author | Kim, Ik-Tae | - |
dc.date.accessioned | 2011-12-14T05:30:19Z | - |
dc.date.available | 2011-12-14T05:30:19Z | - |
dc.date.issued | 1995 | - |
dc.identifier.uri | http://library.kaist.ac.kr/search/detail/view.do?bibCtrlNo=98594&flag=dissertation | - |
dc.identifier.uri | http://hdl.handle.net/10203/43755 | - |
dc.description | 학위논문(박사) - 한국과학기술원 : 경영과학과, 1995.2, [ vii, 204 p. ] | - |
dc.language | kor | - |
dc.publisher | 한국과학기술원 | - |
dc.title | 판매촉진광고에 대한 소비자 반응의 이론적 체계 및 전략적 활용방법 | - |
dc.title.alternative | Theoretical framework and strategic implementation of SPAD (sales promotional advertising) | - |
dc.type | Thesis(Ph.D) | - |
dc.identifier.CNRN | 98594/325007 | - |
dc.description.department | 한국과학기술원 : 경영과학과, | - |
dc.identifier.uid | 000865087 | - |
dc.contributor.localauthor | 한민희 | - |
dc.contributor.localauthor | Hahn, Min-Hi | - |
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