판매촉진광고에 대한 소비자 반응의 이론적 체계 및 전략적 활용방법 = Theoretical framework and strategic implementation of SPAD (sales promotional advertising)

Advisors
한민희researcherHahn, Min-Hiresearcher
Publisher
한국과학기술원
Issue Date
1995
Identifier
98594/325007 / 000865087
Language
kor
Description

학위논문(박사) - 한국과학기술원 : 경영과학과, 1995.2, [ vii, 204 p. ]

URI
http://hdl.handle.net/10203/43755
Link
http://library.kaist.ac.kr/search/detail/view.do?bibCtrlNo=98594&flag=t
Appears in Collection
MG-Theses_Ph.D.(박사논문)
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