판매촉진광고에 대한 소비자 반응의 이론적 체계 및 전략적 활용방법Theoretical framework and strategic implementation of SPAD (sales promotional advertising)

Cited 0 time in webofscience Cited 0 time in scopus
  • Hit : 621
  • Download : 0
Advisors
한민희researcherHahn, Min-Hiresearcher
Description
한국과학기술원 : 경영과학과,
Publisher
한국과학기술원
Issue Date
1995
Identifier
98594/325007 / 000865087
Language
kor
Description

학위논문(박사) - 한국과학기술원 : 경영과학과, 1995.2, [ vii, 204 p. ]

URI
http://hdl.handle.net/10203/43755
Link
http://library.kaist.ac.kr/search/detail/view.do?bibCtrlNo=98594&flag=dissertation
Appears in Collection
MG-Theses_Ph.D.(박사논문)
Files in This Item
There are no files associated with this item.

qr_code

  • mendeley

    citeulike


rss_1.0 rss_2.0 atom_1.0