사전적 상표태도가 소비자 광고반응에 미치는 영향 = The effect of prior attitude toward brand on consumer response to advertisement

Advisors
한민희researcherHahn, Min-Hiresearcher
Publisher
한국과학기술원
Issue Date
1995
Identifier
98593/325007 / 000855060
Language
kor
Description

학위논문(박사) - 한국과학기술원 : 경영과학과, 1995.2, [ vii, 156 p. ]

URI
http://hdl.handle.net/10203/43754
Link
http://library.kaist.ac.kr/search/detail/view.do?bibCtrlNo=98593&flag=t
Appears in Collection
MG-Theses_Ph.D.(박사논문)
Files in This Item
There are no files associated with this item.
  • Hit : 123
  • Download : 0
  • Cited 0 times in thomson ci

qr_code

  • mendeley

    citeulike


rss_1.0 rss_2.0 atom_1.0