사전적 상표태도가 소비자 광고반응에 미치는 영향The effect of prior attitude toward brand on consumer response to advertisement
- Advisors
- 한민희researcher; Hahn, Min-Hiresearcher
- Description
- 한국과학기술원 : 경영과학과,
- Publisher
- 한국과학기술원
- Issue Date
- 1995
- Identifier
- 98593/325007 / 000855060
- Language
- kor
- Description
학위논문(박사) - 한국과학기술원 : 경영과학과, 1995.2, [ vii, 156 p. ]
- Appears in Collection
- MG-Theses_Ph.D.(박사논문)
- Files in This Item
- There are no files associated with this item.
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