DC Field | Value | Language |
---|---|---|
dc.contributor.author | Sung, NH | ko |
dc.contributor.author | Lee, Jae Kyu | ko |
dc.date.accessioned | 2008-05-02T06:51:41Z | - |
dc.date.available | 2008-05-02T06:51:41Z | - |
dc.date.created | 2012-02-06 | - |
dc.date.created | 2012-02-06 | - |
dc.date.issued | 2000-06 | - |
dc.identifier.citation | DECISION SUPPORT SYSTEMS, v.28, no.4, pp.347 - 363 | - |
dc.identifier.issn | 0167-9236 | - |
dc.identifier.uri | http://hdl.handle.net/10203/4345 | - |
dc.description.abstract | It is very difficult for large-scale retailers to price thousands of items dynamically reflecting all constraints and policies. To solve this problem, we adopt a combined model approach that contingently selects appropriate pricing models and integrates them. The three proposed models are cost-plus, competitor-referenced, and demand-driven models. Since each model can be converted to a set of interval and point constraints, we have developed price point determination rules, which find a price point from the weighted interval and point constraints. A prototype system, Knowledge-Assisted Pricing Assistant (KAPA) is developed with this idea. According to our experiment involving 76 cases with 54 pricing experts, KAPA performed consistently, with human experts, about 89.5% accurate. This approach can be a very effective pricing scheme in the electronic marketing era. (C) 2000 Elsevier Science B.V. All rights reserved. | - |
dc.language | English | - |
dc.language.iso | en_US | en |
dc.publisher | ELSEVIER SCIENCE BV | - |
dc.subject | SYSTEM | - |
dc.title | Knowledge assisted dynamic pricing for large-scale retailers | - |
dc.type | Article | - |
dc.identifier.wosid | 000087303500006 | - |
dc.identifier.scopusid | 2-s2.0-0033751023 | - |
dc.type.rims | ART | - |
dc.citation.volume | 28 | - |
dc.citation.issue | 4 | - |
dc.citation.beginningpage | 347 | - |
dc.citation.endingpage | 363 | - |
dc.citation.publicationname | DECISION SUPPORT SYSTEMS | - |
dc.embargo.liftdate | 9999-12-31 | - |
dc.embargo.terms | 9999-12-31 | - |
dc.contributor.localauthor | Lee, Jae Kyu | - |
dc.contributor.nonIdAuthor | Sung, NH | - |
dc.type.journalArticle | Article; Proceedings Paper | - |
dc.subject.keywordAuthor | retail pricing models | - |
dc.subject.keywordAuthor | expert systems | - |
dc.subject.keywordAuthor | price point determination rules | - |
dc.subject.keywordPlus | SYSTEM | - |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.