Cultural adaptation of business expatriates in the host marketplace

Satisfaction with the host culture has been found to influence the expatriate's commitment to the local operation and to the parent company. This paper investigates the role that the expatriate's consumer experiences play in the determination of his/her satisfaction with the new culture. Market alienation has a negative effect on satisfaction, but it is reduced by participation in the host marketplace. Further, cultural knowledge was not found to be directly related to satisfaction with the host culture, but rather was related indirectly through its association with participation in the host marketplace.
Publisher
JOURNAL INT BUSINESS STUDIES
Issue Date
2001
Language
ENG
Keywords

CONSUMER ACCULTURATION; ADJUSTMENT; ANTECEDENTS; COMMITMENT; ANXIETY

Citation

JOURNAL OF INTERNATIONAL BUSINESS STUDIES, v.32, no.2, pp.369 - 377

ISSN
0047-2506
DOI
10.1057/palgrave.jibs.8490958
URI
http://hdl.handle.net/10203/4133
Appears in Collection
KGSM-Journal Papers(저널논문)
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