Modes of Foreign Market Entry by Korean SI Firms

As an exploratory study, our research aims to investigate what factors would influence choices of foreign market entry mode by system integration (SI) companies. There are two distinct points. First, we specifically focus on a service industry, i.e., SI (System Integration) industry, which has unique features compared with other industries, yet not been studied extensively. Second, we indirectly examine whether forces influencing firms in an advancing country like Korea are different from those in more advanced countries: in this paper we investigate the Korean cases only, since most of the previous studies viewed this issue from the perspective of advanced countries.
Publisher
Emerald
Issue Date
2002
Language
ENG
Citation

ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS, v.14, no.4, pp.13 - 35

ISSN
1355-5855
URI
http://hdl.handle.net/10203/4083
Appears in Collection
MT-Journal Papers(저널논문)
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