Identifying key factors affecting consumer purchase behavior in an online shopping context

While interactions in the real world shopping are mainly based on face-to-face activities between consumers and service personnels, interactions in electronic commerce take place mainly through the retailers Web site. This study investigated the relationship between various characteristics of online shopping and consumer purchase behavior. Results of the online survey with 602 Korean customers of online bookstores indicate that information quality, user interface quality, and security perceptions affect information satisfaction and relational benefit, that, in turn, are significantly related to each consumers site commitment and actual purchase behavior.
Publisher
Emerald Group Publishing Limited
Issue Date
2003-01
Language
ENG
Citation

INTERNATIONAL JOURNAL OF RETAIL AND DISTRIBUTION MANAGEMENT, v.31, no.1, pp.16 - 29

ISSN
0959-0552
URI
http://hdl.handle.net/10203/4038
Appears in Collection
KSIM-Journal Papers(저널논문)
  • Hit : 652
  • Download : 21
  • Cited 0 times in thomson ci

qr_code

  • mendeley

    citeulike


rss_1.0 rss_2.0 atom_1.0