A strategic analysis of internet contents market in electronic commerce

Many online content providers tend to charge their services since they are confronted with difficulties to attain revenue from the online advertising. This paper shows why they charge their services as the online market becomes grow and explore the strategies when the conventional offline contents firms enter the online contents market. And we also discuss some implications related to pricing strategies in online contents market.
Publisher
Association for Information Systems
Issue Date
2003
Language
ENG
Citation

the Eleventh European Conference on Information Systems, pp.461 - 472

URI
http://hdl.handle.net/10203/3893
Appears in Collection
KGSM-Conference Papers(학술회의논문)
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