The impact of the online and offline features on the user acceptance of Internet shopping malls

Internet shopping mall has the dual nature of Web-based application system and traditional shopping mall. This paper explores online and offline features of Internet shopping malls and their relationships with the acceptance behaviors of customers. The results from a Web survey of 932 users show that the technology acceptance model (TAM) is valid in predicting the acceptance of the Internet shopping malls and that online and offline features have positive effects on the user acceptance. Both online and offline features have greater effects on the usefulness, attitude, and intention to use than either online or offline features separately. This study provides a domain-specific, integrative approach in evaluating the quality and antecedents of user acceptance for Internet shopping malls. © 2004 Elsevier B.V. All rights reserved.
Publisher
Elsevier BV
Issue Date
2004
Language
ENG
Citation

ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS, v.3, no.4, pp.405 - 420

ISSN
1567-4223
URI
http://hdl.handle.net/10203/3678
Appears in Collection
KGSF-Journal Papers(저널논문)
  • Hit : 578
  • Download : 899
  • Cited 0 times in thomson ci

qr_code

  • mendeley

    citeulike


rss_1.0 rss_2.0 atom_1.0