Roles of alternative and self-oriented perspectives in the context of the continued use of social network sites

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Individuals with a positive evaluation of a target system are likely to continue using the system, and this sustained use is likely to result in continued use. This target-oriented perspective has served as a major conceptual framework for understanding users' behaviors in online contexts. The primary objective of this paper is to address two additional perspectives alternative- and self-oriented perspectives for a firmer understanding of continued use in the context of social network sites (SNS). A research model is built by employing regret and self-image congruity to represent these two perspectives. The model also examines the condition under which habits are formed and how this automatic mechanism influences the dynamics of the nomological network between intentions and behaviors. The analysis results of two rounds of surveys for capturing the actual link between intentions and behaviors indicate that regret and self-image congruity can play crucial roles in post-adoption phenomena in the context of SNS. (C) 2013 Elsevier Ltd. All rights reserved.
Publisher
ELSEVIER SCI LTD
Issue Date
2013-06
Language
English
Article Type
Article
Keywords

INFORMATION-SYSTEMS CONTINUANCE; EXPECTATION-CONFIRMATION MODEL; MULTIPLE REFERENCE POINTS; POST-CHOICE VALUATION; CUSTOMER SATISFACTION; IMAGE CONGRUENCE; DECISION-MAKING; TECHNOLOGY CONTINUANCE; SERVICE CONTINUANCE; CONSUMER-BEHAVIOR

Citation

INTERNATIONAL JOURNAL OF INFORMATION MANAGEMENT, v.33, no.3, pp.496 - 511

ISSN
0268-4012
DOI
10.1016/j.ijinfomgt.2012.12.004
URI
http://hdl.handle.net/10203/255005
Appears in Collection
MT-Journal Papers(저널논문)
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