DSpace at KOASAS: Overcoming Digital Ads Apathy: Content Marketing in a Mobile and Distracted World

DSpace at KOASAS

College of Business(경영대학)School of Management Engineering(경영공학부)MT-Conference Papers(학술회의논문)

Overcoming Digital Ads Apathy: Content Marketing in a Mobile and Distracted World

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Yoo, Seokjoon / Yoo, Jaewon / Kim, Minki researcher / Kim, Wonjoon / Lee, Minsok

Publisher: Temple University

Issue Date: 2018-06-16

Language: English

Citation: 2018 INFORMS Marketing Science Conference

URI: http://hdl.handle.net/10203/251745

Appears in Collection: MT-Conference Papers(학술회의논문)

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Knowledge Service Development Team, KAIST 291 Daehak-ro, Yuseong-gu, Daejeon 34141, Republic of Korea. T. 82-42-350-4493 Email. koasas@kaist.ac.kr
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