Compensation paradox: the influence of monetary rewards on user behaviour

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Many e-commerce companies collect users' personal data for marketing purposes despite privacy concerns. Information-collecting companies often offer a monetary reward to users to alleviate privacy concerns and ease the collection of personal information. This study focused on the negative effects of monetary rewards on both information privacy concerns (IPC) and information disclosure. A survey approach was used to collect data and 370 final responses were analysed using a two-way analysis of variance and a binomial logistic regression model. The results show that monetary rewards increase IPC when an information-collecting company requires sensitive information. Additional results indicate that building trust is a more effective way of collecting personal data. This study identifies how organisations can best execute information-collection activities and contributes additional insights for academia and practitioners.
Publisher
TAYLOR & FRANCIS LTD
Issue Date
2015-01
Language
English
Article Type
Article
Keywords

INFORMATION PRIVACY CONCERNS; MAIL-SURVEY RESPONSE; PERSONAL INFORMATION; E-COMMERCE; CONSUMER PRIVACY; FIELD EXPERIMENT; DESIGN FACTORS; INTERNET; ONLINE; INCENTIVES

Citation

BEHAVIOUR & INFORMATION TECHNOLOGY, v.34, no.1, pp.45 - 56

ISSN
0144-929X
DOI
10.1080/0144929X.2013.805244
URI
http://hdl.handle.net/10203/251192
Appears in Collection
MG-Journal Papers(저널논문)
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