Money is not everything: A typology of crowdfunding project creators

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While studies focus on how crowdfunding promotes the launch of innovative products or services through two-sided (creator-investor) platforms and digital tools, knowledge on the creator-side motivation is limited. To address this knowledge gap, our study identifies four types of crowdfunding project creators—social entrepreneur, fund seeker, indie producer, and daring dreamer—based on four motivations—achievement, monetary need, prosociality, and relationship building. We also examine how crowdfunding projects’ characteristics differ by the creator type and which characteristics are critical for enhancing projects’ performance. The study extends crowdfunding literature by deepening knowledge of creator-side motivation and contributes to crowdfunding practices by suggesting platform operators ways to attract and promote different types of project creators.
Publisher
ELSEVIER SCIENCE BV
Issue Date
2018-12
Language
English
Article Type
Article
Citation

JOURNAL OF STRATEGIC INFORMATION SYSTEMS, v.27, no.4, pp.350 - 368

ISSN
0963-8687
DOI
10.1016/j.jsis.2018.10.004
URI
http://hdl.handle.net/10203/250217
Appears in Collection
MT-Journal Papers(저널논문)
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