Co-creation Initiatives: Scale Development

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As innovation becomes imperative for growth and survival, many companies engage in co-creation. While the practice of co-creation has been established by many leading companies, it is unknown how to maximize the input from consumers. There may exist a fit between the tasks that are asked of consumers and the preferences, interests, and abilities of the consumers to launch and produce new products in the market. The objective of this study is to provide measurement scale of co-creation initiatives based on Gardner’s multiple intelligences to help companies maximize the fit between their co-creation projects and consumers. Based on reliability and validity, 37-item multiple intelligence scale for new product development was developed. This scale is expected to provide theoretical and managerial implications.
Publisher
한국상품학회
Issue Date
2018-06
Language
English
Keywords

co-creation; multiple intelligences; scale development; new product development; innovation

Citation

상품학연구, v.36, no.3, pp.81 - 85

ISSN
1226-6132
URI
http://hdl.handle.net/10203/247154
Appears in Collection
MT-Journal Papers(저널논문)
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