Factors affecting users' continuance intention of car sharing service : (an) extension of the expectation-confirmation model = 카 셰어링 서비스의 지속적 이용 의도에 영향을 미치는 요인 분석 : 기대 일치 모델의 확장
(an) extension of the expectation-confirmation model
As a response to growing environmental concern, car sharing service paved a new pathway to sustainable automobile ownership. This paper investigates potential factors that lead customers to use car-sharing service continuously based on the extended expectation confirmation model. Results verify environmental contribution to be the strongest predictor of satisfaction, but it has no direct effect on the intention of continuous use in car sharing service. Meanwhile, perceived usefulness and perceived behavioral control were recognized to have significant effect on users’ continuance intention. Explanations for differences between satisfaction and continuance intention antecedents are incorporated in the discussion.