Technology combination and new product introduction : an empirical analysis of electric vehicle in the auto industry = 기술 조합과 신제품 소개 : 자동차 산업의 전기차에 대한 실증분석 an empirical analysis of electric vehicle in the auto industry

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This paper examines the technology combination effect on the firm’s new product introduction in the US automobile industry. Car makers attempt to introduce the alternative models following the socio-technological change in the industry while consistently producing the mainstream gasoline model. Based on the previous literature we predicted technology combination will distinguish two different new model introduction which is first mainstream product and second the alternative model. We divided the technology combination into the reuse and creation to explain the mechanism of the differential technology combination effect. To test this hypothesis, we draw the technology combination networks for each auto manufacturers and conducted the empirical analyses using zero inflated negative binomial regression model. We used the vehicle registration data provided by the US government agency and transform the patent data to capture the technology combination. Our findings show that reuse, creation have differential effect on gasoline models and electric models. Exogenous shock strengthens the relationship of technology combination and new model introduction. Additionally, we figure out the effect on model performance and network structure variable effect.
Advisors
Chang, Seajinresearcher장세진researcher
Description
한국과학기술원 :경영공학부,
Publisher
한국과학기술원
Issue Date
2017
Identifier
325007
Language
eng
Description

학위논문(석사) - 한국과학기술원 : 경영공학부, 2017.2,[ⅲ, 68 p. :]

Keywords

Technology combination▼aReuse▼aCreation▼aTechnology combination network▼aZero inflated negative binomial regression▼aElectric vehicle; 기술 조합▼a재이용▼a창출▼a기술 조합 네트워크▼a영과잉 음이항회귀분석▼a전기차

URI
http://hdl.handle.net/10203/242703
Link
http://library.kaist.ac.kr/search/detail/view.do?bibCtrlNo=708586&flag=dissertation
Appears in Collection
MT-Theses_Master(석사논문)
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