The sweetest punch: Effects of 3D-printed surface textures and graphic design on ice-cream evaluation

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Research shows that design factors of packaging and food containers can have a strong impact on taste experience and product evaluation. However, so far research has mainly focused on how visual appearances steer sensory impressions including smell and taste. Taking into account new (technological) developments in packaging design, this research investigates the impact of 3D-printed surfaces on taste evaluation of two ice cream variants. In addition, the interplay between surface textures and matching or non-matching shapes presented on a poster in the consumption environment (i.e., an ice-cream salon) was studied. To this end, 3D-printed cups with either a sharp or smooth surface were manufactured and used in a taste session conducted at an ice-cream salon, where either a poster with sharp or smooth shapes was hanging down the wall. Results testify to the potential of influencing taste evaluations by means of surface textures, with a smooth surface enhancing sweetness evaluation, and a sharp surface enhancing intensity evaluations. Furthermore, findings might imply that mismatches between surface textures and poster design may enhance product and taste liking.
Publisher
ELSEVIER SCI LTD
Issue Date
2018-09
Language
English
Article Type
Article
Keywords

CROSSMODAL CORRESPONDENCES; BRAND EVALUATION; PRODUCT QUALITY; PERCEPTION; FOOD; SHAPE; INFORMATION; INCONGRUENCY; EXPECTATIONS; EXPECTANCY

Citation

FOOD QUALITY AND PREFERENCE, v.68, pp.198 - 204

ISSN
0950-3293
DOI
10.1016/j.foodqual.2018.02.015
URI
http://hdl.handle.net/10203/242513
Appears in Collection
ID-Journal Papers(저널논문)
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