When a Loss is a Gain and When It’s Just a Loss: The Effect of Loss Leader Strategy in Online Marketplaces

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Publisher
Association for Information Systems
Issue Date
2017-12-12
Language
English
Citation

Thirty Eighth International Conference on Information Systems 2017

URI
http://hdl.handle.net/10203/240883
Appears in Collection
MT-Conference Papers(학술회의논문)
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