DSpace at KOASAS: Beyond Informational and Normative Influence: Conformity in Consumer Decision Making

DSpace at KOASAS

College of Business(경영대학)School of Business and Technology Management(기술경영학부)MG-Conference Papers(학술회의논문)

Beyond Informational and Normative Influence: Conformity in Consumer Decision Making

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Vosgerau, Joachim / Huh, Young Eun researcher

Publisher: Association for Consumer Research

Issue Date: 2010-10-08

Language: English

Citation: Association for Consumer Research Conference

URI: http://hdl.handle.net/10203/240541

Appears in Collection: MG-Conference Papers(학술회의논문)

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