Thought for Food: Imagined Consumption Reduces Actual Consumption

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The consumption of a food typically leads to a decrease in its subsequent intake through habituation-a decrease in one's responsiveness to the food and motivation to obtain it. We demonstrated that habituation to a food item can occur even when its consumption is merely imagined. Five experiments showed that people who repeatedly imagined eating a food (such as cheese) many times subsequently consumed less of the imagined food than did people who repeatedly imagined eating that food fewer times, imagined eating a different food (such as candy), or did not imagine eating a food. They did so because they desired to eat it less, not because they considered it less palatable. These results suggest that mental representation alone can engender habituation to a stimulus.
Publisher
AMER ASSOC ADVANCEMENT SCIENCE
Issue Date
2010-12
Language
English
Article Type
Article
Keywords

SENSORY-SPECIFIC SATIETY; ELABORATED INTRUSION THEORY; MENTAL PRACTICE; IMAGERY; HABITUATION; BEHAVIOR; CHILDREN; LIKING; HUMANS; MEMORY

Citation

SCIENCE, v.330, no.6010, pp.1530 - 1533

ISSN
0036-8075
URI
http://hdl.handle.net/10203/226053
Appears in Collection
MG-Journal Papers(저널논문)
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