Social Defaults: Observed Choices Become Choice Defaults

Cited 26 time in webofscience Cited 0 time in scopus
  • Hit : 119
  • Download : 0
Defaults effects can be created by social contexts. The observed choices of others can become social defaults, increasing their choice share. Social default effects are a novel form of social influence not due to normative or informational influence: participants were more likely to mimic observed choices when choosing in private than in public (experiment 1) and when stakes were low rather than high (experiment 2). Like other default effects, social default effects were greater for uncertain rather than certain choices (experiment 3) and were weaker when choices required justification (experiment 4). Social default effects appear to occur automatically as they become stronger when cognitive resources are constrained by time pressure or load, and they can be sufficiently strong to induce preference reversals (experiments 5 and 6).
Publisher
OXFORD UNIV PRESS INC
Issue Date
2014-10
Language
English
Article Type
Article
Keywords

DECISIONS; MIMICRY; CONFORMITY; PRODUCT; ACCOUNTABILITY; BEHAVIOR; IMITATION; THOUGHT; IMPACT; OTHERS

Citation

JOURNAL OF CONSUMER RESEARCH, v.41, no.3, pp.746 - 760

ISSN
0093-5301
DOI
10.1086/677315
URI
http://hdl.handle.net/10203/226052
Appears in Collection
MG-Journal Papers(저널논문)
Files in This Item
There are no files associated with this item.
This item is cited by other documents in WoS
⊙ Detail Information in WoSⓡ Click to see webofscience_button
⊙ Cited 26 items in WoS Click to see citing articles in records_button

qr_code

  • mendeley

    citeulike


rss_1.0 rss_2.0 atom_1.0