Social influence of hubs in information cascade processes

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dc.contributor.authorKim, Joohyunko
dc.contributor.authorKwon, Ohsungko
dc.contributor.authorLee, Duk Heeko
dc.date.accessioned2017-07-04T02:48:34Z-
dc.date.available2017-07-04T02:48:34Z-
dc.date.created2017-06-26-
dc.date.created2017-06-26-
dc.date.created2017-06-26-
dc.date.issued2017-05-
dc.identifier.citationMANAGEMENT DECISION, v.55, no.4, pp.730 - 744-
dc.identifier.issn0025-1747-
dc.identifier.urihttp://hdl.handle.net/10203/224753-
dc.description.abstractPurpose - The purpose of this paper is to explore how hubs' social influence on social network decisions can cause the behavior of information cascades in a market. Design/methodology/approach - The authors establish understanding of the fundamental mechanism of information cascades through a computational simulation approach. Findings - Eigenvector centrality, betweenness centrality, and PageRank are statistically correlated with the occurrence of information cascades among agents; the hubs' incorrect decisions in the early diffusion stage can significantly cause misled shift cascades; and the bridge role of hubs is more influential than their pivotal position role in the process of misled shift cascades. Originality/value - This implication can be extendable in the field of marketing, sequential voting, and technology, or innovation adoption.-
dc.languageEnglish-
dc.publisherEMERALD GROUP PUBLISHING LIMITED-
dc.titleSocial influence of hubs in information cascade processes-
dc.typeArticle-
dc.identifier.wosid000402937300006-
dc.identifier.scopusid2-s2.0-85018342489-
dc.type.rimsART-
dc.citation.volume55-
dc.citation.issue4-
dc.citation.beginningpage730-
dc.citation.endingpage744-
dc.citation.publicationnameMANAGEMENT DECISION-
dc.identifier.doi10.1108/MD-10-2016-0681-
dc.contributor.localauthorLee, Duk Hee-
dc.contributor.nonIdAuthorKim, Joohyun-
dc.description.isOpenAccessN-
dc.type.journalArticleArticle-
dc.subject.keywordAuthorMarketing-
dc.subject.keywordAuthorSocial influence-
dc.subject.keywordAuthorInformation cascades-
dc.subject.keywordAuthorMisled shift cascades-
dc.subject.keywordAuthorCognitive central members-
dc.subject.keywordAuthorSequential voting-
dc.subject.keywordPlusNETWORK CENTRALITY-
dc.subject.keywordPlusFINANCIAL-MARKETS-
dc.subject.keywordPlusDECISION-MAKING-
dc.subject.keywordPlusPERFORMANCE-
dc.subject.keywordPlusBEHAVIOR-
dc.subject.keywordPlusSIMULATION-
dc.subject.keywordPlusDYNAMICS-
dc.subject.keywordPlusCONTEXT-
dc.subject.keywordPlusPOWER-
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